52% of app users find push notes to be an “annoying distraction.”

52% hate push notes

If your church or ministry is using a mobile app to engage your congregation or an even wider audience, then push notes are a key mobile feature that you want to strategically deploy to communicate your message. A study by Localytics shows that app users who enable push notes engage with apps 3 times more in a month than users without push notes on.

However, the situation is not without some complexity. The same study shows that 52% of app users find push notes to be an “annoying distraction.” This means that your church or ministry must use push notes in a strategic way, in order to drive engagement and prevent them from becoming annoying to the recipients. Here are some strategies for accomplishing this.


Jason Alexis is passionate about helping churches, ministries and non-profits get their message out to a mobile, global and social generation. Having began his career as an engineer, Jason believes that marketing and communications should be based on hard data, systemic analysis and proven best practices. As the founder of Fluid Ministries, Jason brings this scientific common sense approach to church communications and marketing. He helps churches to spread the age-old Gospel message through modern high-tech communication channels including mobile apps, text messaging and social media.
As a devout Christian, Jason bases his life on solid Biblical principles. That said, Jason recognizes his own imperfections and failure to consistently live out his convictions. Because of this, he knows his need for God's mercy and compassion. He is inclined to extend this mercy to others rather than judge them. Jason strives to run his business and personal affairs with integrity and virtue.

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