If your church or ministry is using a mobile app to engage your congregation or an even wider audience, then push notes are a key mobile feature that you want to strategically deploy to communicate your message. A study by Localytics shows that app users who enable push notes engage with apps 3 times more in a month than users without push notes on.
However, the situation is not without some complexity. The same study shows that 52% of app users find push notes to be an “annoying distraction.” This means that your church or ministry must use push notes in a strategic way, in order to drive engagement and prevent them from becoming annoying to the recipients. Here are some strategies for accomplishing this.